About Us

Launched in July 2020, hi-rock home imports upholstered seating from around the world including Vietnam, Mexico, Italy and Brazil. Born out of a love for furniture, a deep knowledge of leather, strong strategic partnerships and an outstanding sales organization, hi-rock home offers superior product at disruptive pricing. Our style range is reflective of today’s tastes from your beautifully traditional leather to your more avant-garde contemporary seat with a large focus on new motion pieces.

The name hi-rock home is an homage to owner Ernie Rockhill's family furniture company started by his dad and uncle in the early 1970s. It honors the history of the furniture-building craft, celebrates present relationships, and harnesses the experience for the future.

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ernie rockhill, owner/president

A 32 year industry veteran. Ernie started his career as a territory sales rep for 12 years working for both Flexsteel and La-Z-Boy. Then the following 20 as a key account rep for Leather Miracles. "During my time on the supply side I was fortunate enough to work for and with some of the smartest people in the Industry. Helping great companies pioneer their import programs was a career highlight." In January of 2020, he started hi-rock home, named after a company his father and uncles ran in the 60's. His vision is to take all the lessons he has learned and develop a company that could offer the highest quality home furnishings while representing an obviously super value.

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mark hedden, owner/vp, west

My career began with over 10 years of family retail furniture experience as, followed by 8 years of on the road furniture sales experience and 27 years as a sales manager of one of the oldest furniture companies in America. Currently, I am a proud partner and VP at hi-rock home with duties related to sales and merchandising. I have always been lucky to work with the best sales team in American, and I still do!

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david wallace, owner/vp, east

Over the past 35 years I’ve worked in Furniture Retail, as a Manufacturers' Sales Rep, as a Regional Manager and now as an Owner/VP for Hi-Rock Home. I started in the Furniture Industry at age 19 while in college at Auburn University and have never left; I can’t imagine any other career. I currently reside in Florida with my wife Chris. We have 3 children and 1 grandchild.

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